What else can we tell you?

A grey haircut looks truly stylish but there are other reasons why you should embrace your grey hair. According to a survey by a German market research institute, eight in ten women find grey hair attractive on men, as they benefit from the so-called Clooney effect. This well-known phenomenon describes the effect silver foxes like George Clooney, Pierce Brosnan and Richard Gere have on women.

Grey hair shows the world you are aging gracefully and demonstrates maturity, calmness and life experience. It is generally associated with competence, financial security and being effortlessly cool. So embrace your grey, with LOOP shampoo intensifying the effect with regular use.