If you’ve heard of hyaluronic acid, you might wonder what all the fuss is about and may even think it’s just the next female fad and certainly not something that would be beneficial to a male grooming routine. This couldn’t be farther from the truth but why is hyaluronic acid so magical and such a revered ingredient?
Well it can bind up to 1,000 times its weight in water so it functions as a humectant and holds water molecules onto the surface of your skin to keep it nice and hydrated. A hydrated complexion looks more plump, healthy and youthful looking. Having an adequately hydrated face will help to improve skin elasticity which can reduce the appearance of wrinkles.
Hyaluronic acid (HA) is a naturally occurring substance found throughout the body’s connective tissue. The benefits include anti-aging, moisturising, anti-wrinkle, can treat eczema, increases skin elasticity and can treat facial redness. Apart from being a very effective hydrator, studies have also found that it’s very good for healing wounds, too!
