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What makes the activated carbon in Stowe Shampoo so beneficial? Due to the huge surface area of its vast internal pores, activated carbon or charcoal can hold onto organic chemicals inside, making it a highly porous substance. Less than 30 grams (around 3 tablespoons) of this amazing substance has the same surface area as the Silverstone Grand Prix circuit. This gloriously black and glossy shampoo makes light work of any clay, cream, gel or other styling product. Available as regular or travel size.